45 Days
BEGINNER BUSINESS & MANAGEMENT INTERNSHIP
B2B Sales Fundamentals & Lead Generation
B2B Sales Fundamentals & Lead Generation is a Beginner internship track focused on Foundational skills, syntax, basic tools, and core industry workflows.
2 Months
Beginner
Choose portfolio projects from your selected level
Beginner internship certificate and mentor-guided learning
Real-world assignments in ICP (Ideal Customer Profile) & Market Segmentation
Enrollment Form
Secure your seat
Connect With Our Team
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Outcomes
What this program helps you build by the end
Outcome-focused highlights designed to make the value of the program easy to understand at a glance.
3 Portfolio Projects Required
Project requirement for this tier
Business & Management
Career domain
Curriculum
Build practical skills through structured module work
Every module is sequenced to help learners move from guided basics to stronger, portfolio-worthy execution.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Firmographic Exclusion Filter in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Firmographic Exclusion Filter into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script/formula that ingests a raw CSV of 10,000 companies and deletes any row that does not meet strict Revenue ($50M+) and Headcount (200+) minimums
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Firmographic Exclusion Filter against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for NAICS/SIC Code Sorter in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break NAICS/SIC Code Sorter into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Parsing a messy lead list and accurately grouping companies into standard government industry classification codes
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test NAICS/SIC Code Sorter against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Negative Buyer Persona Filter (Regex) in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Negative Buyer Persona Filter (Regex) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a Regular Expression that scans an email list and instantly flags/deletes any @edu, @gmail, or info@ domains
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Negative Buyer Persona Filter (Regex) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for TAM/SAM/SOM Calculator in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break TAM/SAM/SOM Calculator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Building a mathematical model that takes a total market size of 100,000 companies and whittles it down to the Serviceable Obtainable Market using percentage constraints
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test TAM/SAM/SOM Calculator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Geography-Based Territory Routing in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Geography-Based Territory Routing into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing logic that assigns leads to 'East Coast', 'Central', or 'West Coast' sales teams strictly based on a list of zip codes
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Geography-Based Territory Routing against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Technographic Data Matching in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Technographic Data Matching into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Parsing a JSON file of company website source code to flag accounts that have a "Marketo" or "HubSpot" tracking tag installed
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Technographic Data Matching against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Job Title Normalization in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Job Title Normalization into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Creating a dictionary script that converts messy titles like "VP of Mktg", "Head of Marketing", and "Marketing Vice President" into a single, standardized "VP Marketing" string
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Job Title Normalization against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for LinkedIn Sales Navigator Boolean String in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break LinkedIn Sales Navigator Boolean String into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing the exact, syntactically perfect Boolean search string (using AND, OR, NOT, and parentheses) to find specific decision-makers
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test LinkedIn Sales Navigator Boolean String against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Email Format Permutation Generator in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Email Format Permutation Generator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Given a prospect's name "John Doe" and domain "ibm.com", writing logic to generate the top 5 most common corporate email structures (e.g., j.doe@ibm.com, john.doe@ibm.com
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Email Format Permutation Generator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for CSV Lead Enrichment Merger in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break CSV Lead Enrichment Merger into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Using VLOOKUP/Index-Match or Pandas to merge a list of 500 names with a secondary database of company phone numbers, matched exactly by domain name
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test CSV Lead Enrichment Merger against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Phone Number Standardizer in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Phone Number Standardizer into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that takes a messy list of phone numbers (e.g., 555.123.4567, (555) 123-4567) and reformats them all into strict E.164 international format (+15551234567
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Phone Number Standardizer against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Catch-All Domain Risk Detector in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Catch-All Domain Risk Detector into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Scanning a mock dataset of email ping responses and flagging domains that return an "accept-all" status, increasing bounce risk
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Catch-All Domain Risk Detector against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for UTM Parameter Extractor in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break UTM Parameter Extractor into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Parsing a CSV of raw lead-source URLs and splitting them into distinct Campaign, Source, and Medium columns for attribution tracking
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test UTM Parameter Extractor against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Timezone Delivery Calculator in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Timezone Delivery Calculator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
A script that reads a prospect's area code or state, and calculates the exact UTC time required to send an email so it lands at exactly 9:00 AM their local time
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Timezone Delivery Calculator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for CRM CSV Import Template Mapper in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break CRM CSV Import Template Mapper into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Formatting a messy trade-show scanner export to strictly match standard Salesforce/HubSpot headers: FirstName, LastName, AccountName
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test CRM CSV Import Template Mapper against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Duplicate Detection Algorithm in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Duplicate Detection Algorithm into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing logic to scan a 5,000-row CRM database and flag duplicate records based on fuzzy logic (e.g., 'IBM' vs 'Intl Business Machines'
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Duplicate Detection Algorithm against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Parent-Child Account Linker in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Parent-Child Account Linker into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Mapping subsidiary companies to their global parent holding companies using unique Corporate IDs
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Parent-Child Account Linker against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Required Field Gatekeeper in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Required Field Gatekeeper into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a JSON validation schema that fails a lead import if mandatory fields like 'Industry' or 'Job Level' are left blank
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Required Field Gatekeeper against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Lead Status State Machine in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Lead Status State Machine into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Defining the strict JSON transition rules for a CRM (e.g., A lead cannot jump from 'New' directly to 'Disqualified' without first passing through 'Attempted'
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Lead Status State Machine against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for CRM Data Decay Calculator in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break CRM Data Decay Calculator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Calculating the percentage of leads in a database that have not had a logged activity (email/call) in over 180 days
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test CRM Data Decay Calculator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Role-Based Access Control (RBAC) Payload in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Role-Based Access Control (RBAC) Payload into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing the JSON configuration that ensures an SDR in Europe cannot see or edit leads owned by an Account Executive in America
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Role-Based Access Control (RBAC) Payload against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for BANT Scoring Matrix in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break BANT Scoring Matrix into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Assigning weighted point values for Budget, Authority, Need, and Timeline, and writing logic that flags a lead as "Sales Qualified" only if they break 80 points
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test BANT Scoring Matrix against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Behavioral Intent Scoring Engine in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Behavioral Intent Scoring Engine into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Adding cumulative points to a lead based on a JSON log of their actions: +10 for a pricing page visit, +20 for a webinar attendance
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Behavioral Intent Scoring Engine against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Velocity / Decay Scoring in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Velocity / Decay Scoring into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a formula that automatically subtracts 5 points from a prospect's lead score for every consecutive week they ignore an email
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Velocity / Decay Scoring against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for MEDDIC Checklist Validator in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break MEDDIC Checklist Validator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Creating a JSON rule-set that prevents a sales rep from moving a Deal to "Closed Won" unless all MEDDIC fields (Metrics, Economic Buyer, Decision Criteria, etc.) are filled
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test MEDDIC Checklist Validator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Account-Based Marketing (ABM) Tiering in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Account-Based Marketing (ABM) Tiering into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Aggregating the lead scores of 5 different employees at the same company to give the overall Account a "Tier 1" or "Tier 2" priority status
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Account-Based Marketing (ABM) Tiering against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Disqualification Reason Categorizer in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Disqualification Reason Categorizer into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Parsing a CSV of raw sales rep notes and using keyword logic to categorize lost deals into 5 strict dropdowns (e.g., 'Pricing', 'Competitor', 'Timing'
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Disqualification Reason Categorizer against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Round-Robin Routing Logic in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Round-Robin Routing Logic into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing the algorithm to distribute 100 incoming inbound leads perfectly evenly across 4 different sales reps in sequence
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Round-Robin Routing Logic against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Dynamic Variable Injection Script in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Dynamic Variable Injection Script into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that replaces {{First_Name}} and {{Company}} in a text template by pulling data from a CSV
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Dynamic Variable Injection Script against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Fallback Variable Logic in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Fallback Variable Logic into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Adding error-handling to the injection script: If {{First_Name}} is blank in the database, the script automatically substitutes the word "there" so the email reads "Hi there,"
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Fallback Variable Logic against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Conditional Sequence Builder in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Conditional Sequence Builder into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Mapping out JSON automation logic: Send Email 1 -> Wait 2 days -> IF Opened THEN Send Email 2a, ELSE Send Email 2b
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Conditional Sequence Builder against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for A/B Test Statistical Significance in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break A/B Test Statistical Significance into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
A mathematical test: Given that Subject Line A had 20 opens out of 100, and B had 25 out of 100, calculating if B is statistically significant or just variance
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test A/B Test Statistical Significance against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for SPAM Trigger Word Scanner in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break SPAM Trigger Word Scanner into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a Regex script that scans a drafted email template and flags high-risk words like "Free", "Guarantee", "Buy now", or "100%"
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test SPAM Trigger Word Scanner against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Reply Sentiment Categorizer (Mock) in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Reply Sentiment Categorizer (Mock) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing basic keyword-matching logic that scans a CSV of prospect replies and categorizes them as "Positive", "Objection", or "Unsubscribe"
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Reply Sentiment Categorizer (Mock) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Meeting Link Parameter Appender in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Meeting Link Parameter Appender into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that takes a base Calendly URL and auto-appends the prospect's email and name to the URL string so they don't have to type it in to book a call
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Meeting Link Parameter Appender against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Sales Pipeline Conversion Rate in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Sales Pipeline Conversion Rate into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Calculating the exact stage-to-stage conversion percentages from a raw CRM export of 1,000 deals
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Sales Pipeline Conversion Rate against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Weighted Pipeline Value Calculator in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Weighted Pipeline Value Calculator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Calculating the true financial forecast by multiplying each deal's dollar amount by the probability percentage of its current CRM stage
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Weighted Pipeline Value Calculator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Customer Acquisition Cost (CAC) in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Customer Acquisition Cost (CAC) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
A formula project: Summing marketing ad spend + sales team salaries, divided by the total number of new logos won in Q1
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Customer Acquisition Cost (CAC) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Sales Cycle Length Calculator in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Sales Cycle Length Calculator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Calculating the average number of days it takes a deal to move from 'Lead Created' to 'Closed Won' across a 500-deal dataset
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Sales Cycle Length Calculator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Cost Per Lead (CPL) by Source in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Cost Per Lead (CPL) by Source into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Analyzing a marketing budget CSV to determine mathematically which channel (LinkedIn vs. Google Ads) produces the cheapest qualified leads
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Cost Per Lead (CPL) by Source against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Return on Ad Spend (ROAS) for Lead Gen in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Return on Ad Spend (ROAS) for Lead Gen into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Calculating the exact revenue generated purely from closed-won deals that originated from a specific Q2 webinar campaign
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Return on Ad Spend (ROAS) for Lead Gen against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Quota Attainment Extrapolation in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Quota Attainment Extrapolation into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Linear forecasting: If a rep has sold $120k by week 3 of a 12-week quarter, mathematically projecting if they will hit their $500k quota
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Quota Attainment Extrapolation against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Webhook Payload Formatter in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Webhook Payload Formatter into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Converting a raw, messy Typeform JSON submission into a cleanly formatted "Lead Object" JSON required by the Salesforce API
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Webhook Payload Formatter against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for High-Intent Slack Notification Router in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break High-Intent Slack Notification Router into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing logic that evaluates an incoming lead webhook; if the lead has a 'VP' title, it formats and sends a specific JSON alert to a Slack channel
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test High-Intent Slack Notification Router against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Stripe to CRM Deal Syncer in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Stripe to CRM Deal Syncer into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing the logic script that automatically updates a CRM deal to "Closed Won" the moment a Stripe payment webhook is received
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Stripe to CRM Deal Syncer against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Data Blacklist Filter (Competitor Block) in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Data Blacklist Filter (Competitor Block) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that sits in front of the CRM and drops any incoming lead payload whose email domain matches a predefined JSON array of competitors
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Data Blacklist Filter (Competitor Block) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Automated Nurture Tagging in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Automated Nurture Tagging into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing logic to compare a CSV of "Webinar Registrants" against "Webinar Attendees" and applying an "Event-No-Show" tag to the absentees
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Automated Nurture Tagging against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Inbound Form Enrichment Trigger in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Inbound Form Enrichment Trigger into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Logic that takes a prospect's email from a form submission and formats a GET request payload to a mock Clearbit/Apollo API to fetch their company size
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Inbound Form Enrichment Trigger against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Lead Re-Assignment SLA Alert in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Lead Re-Assignment SLA Alert into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
A script that triggers an alert to the Sales Manager if a new inbound lead is not moved out of the "New" status by the assigned rep within 15 minutes
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Lead Re-Assignment SLA Alert against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for End-to-End Campaign ROI Report (Final Exam) in B2B Sales Fundamentals & Lead Generation.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break End-to-End Campaign ROI Report (Final Exam) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
A capstone script that ingests 3 separate files: Ad Spend, Lead List, and CRM Revenue, merging them to output a master JSON ROI report showing exactly how many dollars were made for every dollar spent
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test End-to-End Campaign ROI Report (Final Exam) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Why Choose This Course
Strong reasons learners choose this track over passive learning
Clear, high-signal benefits designed to make the decision easier and faster.
Guided Practical Workflow
The track breaks B2B Sales Fundamentals & Lead Generation into clear tasks, checkpoints, and submission expectations.
Career-Relevant Output
You finish with a concrete project artifact that helps show your learning progress.
Structured Internship Path
The program is organized by tier, duration, and portfolio requirements so learners know exactly what to complete.
Social Proof
Real learner signals that build trust before they enroll
Testimonial cards designed to feel credible, clear, and easy to scan.
“
A
Aarav Mehta
Business & Management Learner
Business & Marketing
The structure helped me understand B2B Sales Fundamentals & Lead Generation through practical tasks and clear checkpoints.
“
N
Nisha Kapoor
College Student
Business & Marketing
I liked that every module ended with something concrete to submit, review, and improve.
FAQs
Clear answers for the final questions learners usually ask
Short, direct answers that remove hesitation without slowing down the decision.
No. The beginner tier starts with foundations and then moves into applied tasks.
Yes. The curriculum is organized around structured assignments, submissions, and reviewable portfolio outputs.
This is a 45 Days Beginner tier track with 3 Portfolio Projects Required.
Final Step
Ready to start your journey?
Join a structured learning path built to turn clarity into output and output into confidence.
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